Do you know what’s in your makeup?
I sure didn’t- I had no idea that my lipstick had lead in it, that my deodorant was linked to breast cancer, that my lotion was actually causing dry skin, and that my kids shampoo has chemicals linked to developmental defects. I assumed that if it was on the shelf at target- It was safe.
After watching a documentary on Netflix that exposed the truth behind what the FDA has control over when it comes to personal care product (basically none at all) I started to do intense research into the world of clean & non-toxic living, especially when it came to personal care products.
Here are some alarming facts that I learned:
-The last year Congress passed
a major federal law regulating
cosmetics was in 1938
-There are 1,400 harmful
chemicals banned or
restricted from cosmetics in
the European Union- The US bans 30.
-It is legal for U.S. cosmetics companies
to use known carcinogens in the
products we use everyday
-A study by the Red Cross
found more than 200
industrial chemicals found in
the cord blood of newborn
-If there are known harmful reactions to a product- The FDA cannot force the company to pull the product
This is absolutely insane & terrifying. So when I decided to start this process, I was completely annoyed at how difficult it was to find accessible products that were clean, sourced ethically, and from a company that was being transparent. And often times I would pick something up that said it was “natural” “simple ingredients” “clean” but to turn it over and find hidden toxic chemicals within the ingredients.
I wanted to hate them. I thought they were overpriced and probably hiding something. To me it was outrageous that they were charging $60 for a “cleansing balm” that was probably going to make me break out. When I noticed that one of my 2019 brides was a consultant for BC, I eventually messaged her asking her to give me the down low on this company. She sent me some helpful videos on their mission, their process, and what they are advocating for. And that was it. She never pressured me into buying something, she gave me what I asked for and told me to reach out if I had questions- and coming from someone that has an inbox full of strangers pretending to be interested in my life attached to a sales pitch- I was insanely grateful. Still skeptical- but grateful.
I did hours of research on this company. I found out that they were EWG verified (which is hard to do), they are a B corporation (which means they must meet high standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose) and they are actively trying to change the regulations surrounding personal care products.
So, I bought a $34 lipstick. The rest is a giant blur of me throwing money at this company because it was SO GOOD. Their makeup didn’t make me feel like a clown, their skin care lines made my skin better than it ever has been, and I knew that EVERY SINGLE product on their website was completely safe. It was love. Soon, my entire personal care product arsenal was replaced by Beautycounter.
Which now brings me to the decision to join their team in advocating for stricter regulations, making safe products accessible for everyone, and taking the guess work out of “is this okay to use?”, all while never being pushy, salesy, or messaging random people.
I’m just here if you have questions and sharing what I love.
Here is a link to their website– filled to the brim with amazing skin care products, makeup that is top notch, and backed by an incredible team of women.